Pinterest Marketing- Value Of Your Image

In my last post I talked about the type of descriptions that create more traffic. But ultimately, it is more important to have a (((powerful eye-catching image))) than an awesome description. Here is why images are what pinners see first! Images are more stimulating they can often tell a story without even reading the caption or description. They offer a quicker way to analyze if the pin is worth their time to dig deeper and learn more about what it is that is being offered.

So don’t underestimate that a picture is worth a thousand words.

Now that you know the an image may just be the key to boost your repins, likes, ect. Pin something that’s bright, sparks curiosity, tells a story without even reading the description.

Goal: Aim for powerful, meaningful, unique images to drive traffic.

Try some of these out:
Informational Graphics – free resource
Checklists
Click Buttons – free resource
Tutorials
Videos – free screen recording tools

~ Olivia

P.S. If you have any other suggestions, comment below. Or, if you have any questions, I’d be happy to help.

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Pinterest Marketing: What To Include In Your Description

How awesome is it that Pinterest is now offering business profiles?!

I think that it is absolutely amazing and has so much potential to offer any business owner- large or small. You can sell products like jewelry, home decor, and Ebooks or offer blog content with advice, opt-in freebies, and how-tos. However, the list is absolutely endless. I would highly suggest learning more about how to market your business.

To create a Pinterest business account click here

Here are some great tips to include in your description to ensure you get noticed in the sea of pins-

CTA– This is short for Call To Action. Do you know what this might be? Well, its is a group of words that invite your viewers to sign up for your opt-ins, repin your recipe, or click on your blog post. So the few CTA words to consider are- Repin, Click Here, Sign Up, ect. And remember the importance of CTA words entice your audience to take ACTION.

Links– These allow users to click on your link in which Pinterest then directs to your site, blog, ect and additionally it allows you to get credit for your pin if someone else pins it onto their board. Plus, some individuals don’t know to click on the picture to be directed to your site. **Note- When you are setting up your pin be sure to edit it and include where your pin links to.  

Price– If you are selling a product or service be sure to include your price for a few reasons. One, Pinners will know that this pin is for a product/service for sale. Two, you can automatically be added into the gifts section of Pinterest.  **Note, in order to put a price banner on your pin, you can type anywhere in the description ($-.–) and a banner will automatically appear.

SEO Keywords– This one is kind of a no brainer, but some of you who are new to marketing must know that it is always important to include important words that describe your product/service. If you are selling jewelry, try comparing these descriptions 1.) Repin this awesome jewelry for $4.99. vs. 2.) Click Here to buy Ocean Daze Jewelry- sparkly sterling silver stud earrings at $4.99. Now, which one is more effective, catchy, and concise. Tip- include #hashtags by your keywords like twitter users to get higher ranks in the search results of Pinterest like so #studearrings

Click Buttons– Incorporating buttons on your pictures can significantly increase your repins and traffic. The buttons should be CTA words like described above. They don’t have to necessarily be clickable because when you click on a pin it will direct you to the original site if you set it up correctly (see links for a brief description). To add buttons to your photos use this free tool here. No registration either is a big plus!

So there you have it, the important pieces to make successful pins on Pinterest. Remember to share this post and get the word out about a brand new marketing strategy and comment below if you have any questions about how to set all this into motion for your business.

~ Olivia

P.S. Do you have anything to share? Did you find this helpful? Comment below. I’d love to hear your feedback!

Who Can Use A Virtual Assistant

Who Uses VA’s? If you’re like me when I started thinking about becoming a VA, you may be wondering “What type of businesses invest in using Virtual Assistants?” Perhaps you are even considering hiring a Virtual Assistant yourself and are wondering “Could I hire a VA?” And quite honestly any business owner, who has administrative responsibility, can leverage their business on VA’s. Especially these industries Authors, Coaches, Entrepreneurs, Accountants, Medical Offices, Realtors, Lawyers, and Financial Services.

What does a VA have to offer? VA’s handle many administrative task (i.e.  email management, data entry/organization, and travel arrangements) and more often than not offer speciality or “niche” services and solutions like social media marketing, graphic design, project management, website development, product launch, and the list goes on… Ultimately, your VA is your personal support. Some one who is there to hold your hand or offer solutions to your challenging tasks.

Benefit of using a VA? Many use a VA for cost efficiency. Virtual Assistants provide their own office equipment,  internet/phone services, training, sick/vacation/holiday pay, taxes, and insurance, which certainly puts more money in your pocket.

***If you are not in one of the mentioned industries listed in the first paragraph, I’d love to chat with you to see if a Virtual Assistant would support your business needs.

Have An Efficient VA/Client Relationship

As a VA, it can be a challenging experience to have a functional relationship with your client. Let’s face it we have all had or will have at least a couple in our VA experiences. While we desire to have only the perfect, most understanding, communication oriented, and focused clients from the start, it seems that there are a few, or perhaps for some many, clients that will be quite testing in our patience and abilities to effectively assist their business.

There can be two types of challenging clients- The Uninformed and The Unquestionable.

The Uninformed clients find it difficult to relay what their needs are because of the lack of understanding they have about 1) what your job entails, 2) little computer/internet literacy, or 3) they have been a one person show; therefore, lacking the knowledge of how to communicate with an assistant.

The Unquestionable clients know exactly what they want and how to get the result. They can be expectant, demanding, or brief, which is not a bad thing, however, realistic goals and clear information must be present to allow the proper time and understanding to complete the desired task(s). This means you, the VA, have to inform the client of the information you are missing or do not understand and illustrate the time requirement may be just out of reach for your schedule.

Always keep in mind the clients perspective though, especially for the unquestionable client, as it is essential to portray that you understand their situation, but you are unable to do your job effectively unless they can offer understanding toward your business limits and expectations. Ensure you address the proper questions. And, perhaps you could have them fill out a Client Evaluation form before your VA/Client relationship takes off, or even after you have encountered some misunderstanding or a certain period of time ask them to re-evaluate their goals, priorities, and expectations. This allows you to assist their needs at the highest possible level of professionalism.

Olivia

P.S. It is just as essential for you to address your needs and expectations as a Virtual Assistant, as it is for the client. 

Client Form to Hire a Virtual Admin Assistant

Hi, Readers,

It’s great to see you here. Some of you may be looking to hire a VA and just don’t know where to start. So, I have created a form for anyone interested in Hiring A Virtual Assistant to fill out. It’s really brief, but it will allow me to send you some more information about how I can help you or refer you to someone on my list.

Simply fill out the form with your Name, Email, and a overview of what you are looking for in a VA and the type of services you are looking to use – email marketing, web design, social media management, research, accounting, ect.

Now, look out an email from Olivia will arrive soon!

Work At Home Mistakes To Avoid

Work At Home Mistakes To Avoid

I was reading through one of my newsletters this morning, and I stumbled upon a fabulous article for anyone who works from home. It has some great advice about the common mistakes we face in the work at home environment and how one can make changes in their routine to help avoid these mistakes.

I know I am guilty of a couple of these, but I will be incorporating these useful tips.

Welcome.

welcome blue

Hi There!

I’m Olivia. I am an experienced jewelry designer, aspiring virtual administrative assistant, and dedicated mother. I have been successful in making handcrafted jewelry by selling in my local area and marketing online. However, due to the other vast jewelry designers today, it’s hard to survive in such density, so I moved on after trying for five years. I am, also, a working stay at home mom. I have made my very young children A and E a priority during their years at home, but I also wanted to feel like I was contributing more to society than just another generation; therefore, I have been inspired to working as a virtual administrative assistant.  

The Virtual Administrative Assisting blog is designed for other aspiring small business owners and virtual assistants to have access to relevant business information and resources to better their success. In addition, some of my personal and professional experiences will all be applied in these articles.

I am looking forward to this journey with you!

~Olivia

 

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