Pinterest Marketing- Value Of Your Image

In my last post I talked about the type of descriptions that create more traffic. But ultimately, it is more important to have a (((powerful eye-catching image))) than an awesome description. Here is why images are what pinners see first! Images are more stimulating they can often tell a story without even reading the caption or description. They offer a quicker way to analyze if the pin is worth their time to dig deeper and learn more about what it is that is being offered.

So don’t underestimate that a picture is worth a thousand words.

Now that you know the an image may just be the key to boost your repins, likes, ect. Pin something that’s bright, sparks curiosity, tells a story without even reading the description.

Goal: Aim for powerful, meaningful, unique images to drive traffic.

Try some of these out:
Informational Graphics – free resource
Checklists
Click Buttons – free resource
Tutorials
Videos – free screen recording tools

~ Olivia

P.S. If you have any other suggestions, comment below. Or, if you have any questions, I’d be happy to help.

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Pinterest Marketing: What To Include In Your Description

How awesome is it that Pinterest is now offering business profiles?!

I think that it is absolutely amazing and has so much potential to offer any business owner- large or small. You can sell products like jewelry, home decor, and Ebooks or offer blog content with advice, opt-in freebies, and how-tos. However, the list is absolutely endless. I would highly suggest learning more about how to market your business.

To create a Pinterest business account click here

Here are some great tips to include in your description to ensure you get noticed in the sea of pins-

CTA– This is short for Call To Action. Do you know what this might be? Well, its is a group of words that invite your viewers to sign up for your opt-ins, repin your recipe, or click on your blog post. So the few CTA words to consider are- Repin, Click Here, Sign Up, ect. And remember the importance of CTA words entice your audience to take ACTION.

Links– These allow users to click on your link in which Pinterest then directs to your site, blog, ect and additionally it allows you to get credit for your pin if someone else pins it onto their board. Plus, some individuals don’t know to click on the picture to be directed to your site. **Note- When you are setting up your pin be sure to edit it and include where your pin links to.  

Price– If you are selling a product or service be sure to include your price for a few reasons. One, Pinners will know that this pin is for a product/service for sale. Two, you can automatically be added into the gifts section of Pinterest.  **Note, in order to put a price banner on your pin, you can type anywhere in the description ($-.–) and a banner will automatically appear.

SEO Keywords– This one is kind of a no brainer, but some of you who are new to marketing must know that it is always important to include important words that describe your product/service. If you are selling jewelry, try comparing these descriptions 1.) Repin this awesome jewelry for $4.99. vs. 2.) Click Here to buy Ocean Daze Jewelry- sparkly sterling silver stud earrings at $4.99. Now, which one is more effective, catchy, and concise. Tip- include #hashtags by your keywords like twitter users to get higher ranks in the search results of Pinterest like so #studearrings

Click Buttons– Incorporating buttons on your pictures can significantly increase your repins and traffic. The buttons should be CTA words like described above. They don’t have to necessarily be clickable because when you click on a pin it will direct you to the original site if you set it up correctly (see links for a brief description). To add buttons to your photos use this free tool here. No registration either is a big plus!

So there you have it, the important pieces to make successful pins on Pinterest. Remember to share this post and get the word out about a brand new marketing strategy and comment below if you have any questions about how to set all this into motion for your business.

~ Olivia

P.S. Do you have anything to share? Did you find this helpful? Comment below. I’d love to hear your feedback!

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